Marketing Executive
Job Description
Role Overview:
We are seeking a proactive Marketing Executive to lead content development, digital
marketing, research, and customer outreach initiatives. The ideal candidate will be a
self-starter with strong writing skills, marketing know-how, and the ability to drive full-cycle
digital campaigns from strategy to execution.
Key Responsibilities
Content Creation
● Develop engaging content including blogs, case studies, whitepapers, website
content, newsletters, and social media posts.
● Translate complex technical solutions into clear, compelling messaging for varied
audiences.
Market Research & Case Studies
● Conduct market, industry, and competitor research to support sales and marketing.
● Work with internal teams and clients to develop detailed case studies and success
stories.
Digital Marketing
● Plan, execute, and manage digital marketing campaigns across platforms (LinkedIn,
Google Ads, email marketing, etc.).
● Manage SEO, SEM, and performance metrics to drive traffic and leads.
● Work with designers and content creators to develop high-quality marketing assets.
Presentations & Sales Support
● Create polished PowerPoint/Google Slide presentations for business development
and client meetings.
● Support the sales team with personalized marketing materials and pitch decks.
Customer Outreach
● Support lead generation through email campaigns, LinkedIn outreach, and direct
messaging.
● Assist in setting up and managing CRM campaigns (Zoho, HubSpot, or Apollo.io).
Requirements
Requirements
- 2–4 years of experience in content marketing, digital marketing, or B2B outreach.
- Strong written and verbal communication skills in English.
- Hands-on experience with digital marketing tools and campaign management.
- Proficiency in Google Slides, MS PowerPoint, Canva, and CRM tools.
- Ability to manage multiple projects independently and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or related fields.
- Experience working in a tech company or B2B services environment.
- Familiarity with tools like HubSpot, Zoho, Google Analytics, SEMrush, or Apollo.io.
Benefits
What We Offer
- Opportunity to lead marketing for a growing US–India technology company.
- Exposure to global clients and cross-functional collaboration.
- Flexible work environment and remote-friendly culture.
- Room to take initiative and grow into a senior marketing role.
Experience
4-5 years
Location
Remote
Employment Type
Full time
Department
Marketing and Pre-Sales
